Relationship Management

Relationship Management The process of analysing, planning and controlling an organisations relationships, in order to be able to leverage the more important relationships to the long-term benefits of the organisation. 

Relationship management involves a range of activities designed to:

  • Gather information about the other parties in the firms commercial relationships in order to help predict and manage their behaviour.
  • Segment and prioritize the firms portfolio of commercial relationships based on their relative profitability or potential impact on the organisation.
  • Develop approaches and action plans for managing key relationships.
  • Implementing action plans for communication and collaboration, using appropriate mechanisms.
  • Monitor and evaluate the effectiveness of relationships and communication, in terms of fulfilled objectives, partner satisfaction, relationship development and return on investment for the organization.

“Create – Deliver – Inspire”

Luminary Group Ltd ©


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